Every freelancer should aim to create an UpWork profile that stands out from the crowd. However, the problem is that most people need to learn how to do this. There are a few simple tips on creating an UpWork profile that might boost your freelancing career.
It all starts with selecting the right profile picture and an engaging and SEO-optimized Title. Adding an introductory video and testimonials are advanced tips for beginner freelancers. Last but not least, try to get your top-rated badge as soon as possible.
However, how do you know if the profile picture is right and the title is SEO-optimised? That’s where I jump in. In this article, I will give detailed tips on creating UpWork profiles to help you start your freelance career.
Selecting the Right Profile Picture
But what is the “right profile picture”? Here are a few metrics to gauge your profile picture’s quality for getting a job, such as on UpWork, your job Resume, CV, or any other professional use.
- High-quality and well-lit picture (minimum 250 x 250 pixels)
- A smiling face gives an impression of friendliness
- Get your photo clicked by a professional photographer (selfies are a no-go)
- Use a plain/solid background (zero distraction)
- Just a headshot of yourself (the client is not interested if you have biceps or not)
Writing a Title That Converts
Your profile title is among the few parts of your profile that are visible to the client even before he opens your profile. Make sure your title is short and highlights your services. You can add multiple skills to your title but don’t overstuff it.
Also, your title should be SEO-optimized. This means it should contain the right keywords so that when the client searches for those keywords, s/he lands on your profile.
Video Introduction
Adding a video introduction to your profile boosts your chances of getting hired by 3x. The reason is that videos are more engaging than text, resulting in higher conversions. Besides, it also shows your communication skills and showcases your personality.
Your profile video may contain your samples or just an introduction of yours and an overview of your skills and expertise. A combination of both (samples and introduction) would be great.
Profile Overview
Have you ever heard about an elevator pitch? Think of yourself in an elevator with your client. Now, you only have this short time of a minute or so to tell your client who you are and what you do. Your approach should be more like communicating rather than selling.
If you are not confident in your writing skills, you may hire a professional copywriter to write a perfect overview for your profile. Copywriters know how to grab client’s attention from the very start of the conversation.
Get A Few Testimonials
Adding Testimonials might be a great opportunity if you are not a complete beginner and have worked with clients off-UpWork. You can request that your clients outside of Upwork leave a review about your services and expertise.
Testimonials not only strengthen your UpWork profile but may also attract potential clients. To request a testimonial, you need the person’s email address and LinkedIn profile. Moreover, you have a maximum limit of requesting 20 testimonials.
Specialized Profiles
The newly introduced “specialized profile” feature by UpWork is a great opportunity to cash. This gives you the leverage of offering multiple services besides your main gig. For instance, you can offer both services if you are a content writer and know web development.
The tip here is that your profiles should somehow relate to each other. For example, a content writer with expertise in SEO is a perfect fit. Moreover, web developers with design knowledge are also expected to get hired.
Updated Portfolio
Portfolios are proof of your expertise. Make sure that the portfolio you add is a real work of yours so the client will know what to expect from you—adding a portfolio of someone more experienced than you may lead to misunderstandings.
Organize your portfolio so the latest project is at the top. Also, add information about the “client’s problem” and how you tackled it. This shows your approach to a project and highlights your problem-solving abilities.
Other Tips
I have discussed the pro tips with you in detail so you don’t get on the wrong track. Here are a few small tips that are as worthy as the above-mentioned tips. Give them a read before you start creating your UpWork profile.
- Verify your ID with UpWork to make your clients feel secure.
- Complete your UpWork profile 100%
- Set an hourly rate that is neither too high nor too low.
- Use “project catalogues” to sell your services.
- Add certifications if you have any.
- Don’t fake your identity. I repeat, never!
- Do a thorough research of your niche and see what other freelancers are offering.
- Fill out every section available on your profile (if possible)
Conclusion: Pro Tips On Creating UpWork Profile In 2024
Before I end this article, make sure you take a peek at the public view of your profile to get an idea of how it will appear to the client. Proofread your profile, remove grammatical errors, and show your clients the best version of you.
These tips on creating an UpWork profile will help you secure your first job on UpWork. Feel free to reach out if you still need clarification about anything related to UpWork. Web Emperors has several Top-Rated Plus freelancers who would be happy to help you.
